MP3 Player Example: Impor- Apple Attributes tance Creative Labs Brands Samsung Sony Sandisk Price 5 S250 $250 $100 $125 $80 6 Many Some Some Few Very Few Available Accessories Ease of Use 5 Easy Medium Medium Medium Hard Reliability 4 Very Very Low Somewhat Low Shape 7 Large Large Medium Small Small Importance is scored from 1-7, where l = not important and 7 = extremely important Salience: How salient is each attribute? Determinance: most - Least- (Explain your logic.) Lexicographic: Elimination By Aspects (EBA): Conjunctive: Complex Compensatory: If needed, the following cutoffs can be applied: Price-not more than $150 Available Accessories - at least few Ease of Use - at least medium Reliability - somewhat Shape - medium or small Use the following #s: $250 = 1, $125 = 3, $100 = 4, $80 = 5 Very Few = 1, Few = 2, Some = 3, Many = 4 Hard = 1, Medium = 3, Easy = 5 Low = 1, Somewhat=3, Very = 5 Large - 2, Medium = 5, Small - 4 MP3 Player Example: Impor- Apple Attributes tance Creative Labs Brands Samsung Sony Sandisk Price 5 S250 $250 $100 $125 $80 6 Many Some Some Few Very Few Available Accessories Ease of Use 5 Easy Medium Medium Medium Hard Reliability 4 Very Very Low Somewhat Low Shape 7 Large Large Medium Small Small Importance is scored from 1-7, where l = not important and 7 = extremely important Salience: How salient is each attribute? Determinance: most - Least- (Explain your logic.) Lexicographic: Elimination By Aspects (EBA): Conjunctive: Complex Compensatory: If needed, the following cutoffs can be applied: Price-not more than $150 Available Accessories - at least few Ease of Use - at least medium Reliability - somewhat Shape - medium or small Use the following #s: $250 = 1, $125 = 3, $100 = 4, $80 = 5 Very Few = 1, Few = 2, Some = 3, Many = 4 Hard = 1, Medium = 3, Easy = 5 Low = 1, Somewhat=3, Very = 5 Large - 2, Medium = 5, Small - 4