Multichannel distribution system is a method or structure in which a single company sets up two or more sales and marketing channels to reach one or more customer segmentsthrough a brick and mortar store, an online marketplace like Amazon or eBay, a large retailer, wholesale, direct marketing or resellers.

Think about Starbucks, which started with a physical store in Seattle. Over the years, theyve sold their products across 29,000 stores and groceries worldwide. And up until 2017, Starbucks coffee was available for purchase through a subscription or their website.

Analyze and explain. No less than 3000 words. Do not copy paste