multi-channel marketing systems are becoming very common and frequently used. Some companies added new channels (e.g. WalMart selling products online), while others added traditional channels (e.g. Amazon.com opening up mini-retail stores). Discuss some of the challenges and benefits of expanding multi-channel systems in today's services and digital economy.

Answer rating: 100% (QA)

Expanding multichannel systems in todays services and digital economy presents both challenges and benefits Challenges 1 Consistent Brand Experience M... View the full answer