Multiple choice

1- Normative influence occurs when:

		c. an individual uses the behaviours and opinions of reference group members as potentially useful bits of information
		a. an individual fulfils group expectations to gain a direct reward or to avoid a sanction
		d. individuals identify with a group
		b. individuals use the perceived group norms and values as a guide for their own attitudes and values

2-The concept of social class hierarchy is:

		a.the relative equality in society
		c. that consumers have differing levels of motivation to consume products or services depending on their level in society
		b. the grouping of members of society according to status
		d. that consumers have differing levels of motivation to dispose of products

3-Which of the following is not relevant to cognitive component?

		b. Beliefs are knowledge and perceptions gained from experience or other information
		d. Consumers make rational judgments before buying any product
		c. Emotional states can enhance an attitude towards an object
		a. Beliefs are things we know (or think we know) about an object

4- Marketers must be sensitive to the changes in Australasian household structure:

		b. whenever these changes directly affect their market position
		d. in order to effectively target their communications and position their products
		a. only when their product is a non-durable good
		c. only to the extent that these changes are considered important by marketing researchers

5-A person's culture provides:

		c. roles that are the same as those held by all other members of the same culture
		d. unalterable rules for purchasing behavior
		b. precise guidelines for product preferences
		a. the framework within which individual and family lifestyles evolve

6- Satisfaction with a purchase is primarily a function of:

		c. initial performance expectations
		a. product involvement
		d. perceived performance relative to expectations
		b. perceived performance, expectations and desired performance