MULTIPLE CHOICE (CHOOSE ONE ANSWER)

SPUR CORP. has been in business for several decades now and has grownsignificantly over the years. Their internaland external growth arelargely the result of effective strategy identification and implementation. Overall, they knew exactly which strategies to implement to capitalize on environmental opportunities. By referring to task 6 of the strategic planning process (Hellriegel et al., 2017:178-188), classify each of the following actions/activities by SPUR CORP. as the applicableinternal growth strategy,external growth strategy or business-level strategies.

QUESTION 1

1. When SPUR CORP. developed a second restaurant brand, Panarottis Pizza and Pasta, in addition to Spur Steak Ranch in December 1990, they appliedthe same principles that made Spur Steak Ranches a household name (https://www.spurcorporation.com/business-profile/history/). Which strategy did they implement with the development of Panarottis Pizza and Pasta.

A - Turnaround strategy (revenue growth)

B - Market Penetration

C - Horizontalintegration

D - Related diversification

QUESTION 2

2. When SPUR CORP. decided to establish a manufacturing plant in Cape Town where the company manufactures many of its own unique sauces (https://spurcorporation.com/investor-hub/understanding-the-group/), it was an example of the following strategy.

A - Related Diversification

B - Vertical backward integration

C - Vertical forward integration

D - Product Development

QUESTION 3

3. When SPUR CORP. acquired the majority stake in RocoMamas (which wasone of their competitors in their industry) in March 2015(https://www.spurcorporation.com/business-profile/history/), it was an example of the following strategy.

A - Market Development

B - Related Diversification

C - Co-operative strategy (joint venture)

D - Horizontal integration

QUESTION 4

4. The launching of Spur Grill & Go in December 2015 in South Africa was the result of a market penetration strategy followed by Spur Steak Ranch (https://www.spurcorporation.com/operational-profile/spur-grill-go/). In addition to thismarket penetration strategy, they also implemented an additional growth strategy when Spur Grill & Go continued to expand with establishmentsin the Middle Eastand Mauritius. Which strategy did they implement in conjunction with theirmarket penetration strategy and why (https://www.spurcorporation.com/spur-expands-footprint-despite-tough-trading-conditions/)?

A - They implemented a vertical forward integration strategy, since they expanded the distribution of their product offerings across South African borders into new geographical areas.

B - They implemented aconcentric growth strategy, since they wanted to capitalize on concentrated opportunitiesto fill the gap in these new markets.

C - They implemented a market development strategy, since they expanded into new geographical areas due to opportunities for growth and increased revenue.

D - They implemented a related diversification strategy, due to the saturatedSouth African market and since these new markets are closely related to the South African market in terms of their market potential.

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