MULTIPLE CHOICE (CHOOSE ONE ANSWER)

SPUR CORP. has been in business for several decades now and has grownsignificantly over the years. Their internaland external growth arelargely the result of effective strategy identification and implementation. Overall, they knew exactly which strategies to implement to capitalize on environmental opportunities. By referring to task 6 of the strategic planning process (Hellriegel et al., 2017:178-188), classify each of the following actions/activities by SPUR CORP. as the applicableinternal growth strategy,external growth strategy or business-level strategies.

QUESTION 1

1. According to Hellriegel (2023:173-175|2017:185-188) all businesses follow a certain business-level strategy. Based on the nature of SPUR CORP's operations, which overall business-level strategy is the company following?

A - Cost-leadershipstrategy

B - Differentiation strategy

C - Focused differentiation strategy

D - Focused cost-leadership strategy

QUESTION 2

2. According to SPUR CORP's 2020 integrated report, they identified several strategic focus areas for 2021 (page 13 in https://www.spurcorporation.com/wp-content/uploads/2020/11/Integrated-Report-2020-FINAL.pdf).

- Identify four applicable strategies they would have to implement to achieve their intentions in these strategic focus areas.

A - Vertical forward integration

B - Productdevelopment

C - Turnaround strategy: Revenue growth

D - Unrelated diversification

E - Related diversification

F - Market penetration

G - Turnaround strategy: Recovery

H - Vertical backwardintegration

QUESTION 3

3. One of the strategic focus areas for 2021 in SPUR CORP's integrated report (page 13 in https://www.spurcorporation.com/wp-content/uploads/2020/11/Integrated-Report-2020-FINAL.pdf)states that "The board will continue to assess the group's capital structure and ensure that capital is allocated to maximize shareholder returns."

In which section of the strategic planning process would this action most likely resonate?

A - Section 1: Tasks 1, 2, 3

B - Section 2: Tasks 4 and5

C - Section 3: Tasks 6 and 7

D - Section 4: Tasks 8and 9

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