Question: multiple choice please answer all 3 questions. thank you The long-time owner of an FM radio station in Fresno, California is closely monitoring the advantages


The long-time owner of an FM radio station in Fresno, California is closely monitoring the advantages and disadvantages of satellite radio companies. Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: Select one: a. does not charge customers for in-home installation. b. is more local than local radio. C. offers superior sound reproduction at no extra cost. d. has no advertising. What is the CPM of a single-page, full-color advertisement in American Life's national edition give the following facts: Ad cost =$185,000 and total audience reached =600,000? Select one: a. $450.19 b. $90.98 c. $308.33 d. $170.99 The unique aspect that the product or service advertised has is known as: Select one: a. unique selling proposition. b. message strategy. c. social branding. d. transformational advertising
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