Question: Multiple Choice Question When a consumer uses many evaluative criteria, such as fuel economy, acceleration speed, and the availability of extra features, to make a

Multiple Choice Question

When a consumer uses many evaluative criteria, such as fuel economy, acceleration speed, and the availability of extra features, to make a decision about

purchasing a car, the consumer is doing what?

Using a non

-

compensatory decision model

Refusing to use a compensatory decision model

Employing a decision heuristic

Basing the decision on important features of the car

Multiple Choice Question When a consumer uses many evaluative criteria, such

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