Multiple choice questions?

1, If Levis were to implement a Trade-Oriented Sales Promotion, which of the following could most likely be used?

A) Coupons and Loyalty Points

B) Cooperative Advertising and Coupons

C) Sales Training and Displays

2) Alaska Airlines could use DAGMAR to

A) Set and evaluate sales objectives

B) Set and evaluate marketing objectives

C) Set and evaluate advertising objectives

3) If Amazon uses a percentage-of-sales method in setting its advertising and promotion budget, it has employed

A) A top-down approach

B) A bottom-up approach

4) If Safeway creates a list of all planned advertising and promotion activities, with a sum of the costs, in order to set the budget, it has employed

A) A top-down approach

B) A bottom-up approach