Multiple-choice questions

1. SWOT Analysis is the only step needed in the strategic planning process

-True , or

- False

2. Strategic management is

- Creative thinkers who look at their business environment from a different perspective

- Expansive and wasteful

- Constantly seeking opportunities to exploit consumers to maximize profits in the short- term

- Management that bases decision on how it will boost share prices quarter to quarter .

- Management that bases all actions , activities and decisions on what is most likely -within an ethical framework - to ensure successful performance in the marketplace.

3. Which of the following would be an external threat ?

- Failures of competitors

- Obsolete facilities

- Availability of new customers

- Potentially damaging demographic changes

4.Which of the following statements do not apply when developing a mission statement ?

- The how to statements

- Describe the " who , what and where of organization

- Be brief , but comprehensive

- Choose wording that is simple

- Choose wording that is simple and easy ti understand and descriptive