Question: Multiple choices: ( 3 pts ea . ) Media selection problems usually determine a . how many times to use each media source. b .

Multiple choices: (3 pts ea.)
Media selection problems usually determine
a. how many times to use each media source.
b. the coverage provided by each media source.
c. the cost of each advertising exposure.
d. the relative value of each medium.
Multiple choices: (3 pts ea.) Media selection problems usually determine a.

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