MUM bought a Red One video camera for $35,000 with the intent to use it and also rent it out to video production companies in Iowa. It is the only such camera in Iowa available for rental. The camera is expected to be competitive in the market for 5 years, after which it will have no commercial value. Preliminary market research forecasts that MUM can earn $10,000 per year, net of expenses, for the next 5 years by renting out the camera. The chief financial officer at MUM wants to get a 10% return on investment in the camera.