Must include a write-up: -Background information -Analysis Q1 - Unique aspects Q2 - Concepts to apply with challenges Q3 - Limitations to applying lean -Recommendation >> Summary 474 PART III The Extended Enterprise CASE STUDY Tasty, Healthy and "Lean" Food Service for Olympic Champions aura, a new graduate from Cornell Unversity's Laura for the scale of the Beijing 2008 Olympics food LSchool of Hotel Administration, could not believe service operations: Laura and all the other new em her good luck. She was recently offered a new entry- ployees had received a pre-event memo from their level position as an operations analyst at ARAMARK, new boss, which stated that the ARAMARK team one of the most admired U.S. companies, according would be responsible for serving 3.5 million meals to Fortune magazine (ARAMARK is a leader in profes- during the event (or 10,000 people per hour) that sional services, providing award-winning food ser- would not only pack a punch for peak performance vices, facilities management, and uniform and career but had to have the smells and tastes of home. The apparel to health care institutions, universities and food service operations would have a staff of nearly school districts, stadiums and arenas, and businesses 7,000including some 230 chefs from 10 countries around the world). to feed almost 65,000 athletes, coaches, officials, and The reason for Laura's excitement was also be- members of the media throughout the Olympics. The cause of the unique opportunity she was getting in memo further stated that ARAMARK's biggest chal- her first assignment: she was going to Beijing during lenge would be to ensure that the food arrived at the the 2008 Olympics to work for ARAMARK food right time, at the right temperature, and in the right services. quantities. In addition, dining during the Olympics Over the years, ARAMARK has provided food would also be a social experience. Therefore, ARA- services to many large-scale events, including the last MARK had to ensure that the athletes and visiting 13 Olympic Games. For example, during the 2004 dignitaries got the highest quality service for a great Athens Olympics, ARAMARK worked with its partner. experience. The memo also included a table (see the Daskalantonakis Group (the leading Greek hospi- Table 12.4), which listed some of the key inventories tality and tourism group), to provide meals for the that needed to be managed to ensure that the food largest Olympic Village in history. The Olympic VII- service operation was successful lage in Athens hosted Summer Olympic and Paralym After going through the memo and the attached pic Games participants, coaches, officials and Games table, Laura wondered if she should still feel lucky or personnel. ARAMARK and the Daskalantonakis Group she should start panicking. Her job was to support the served more than two million meals to participants, assistant director in effectively managing inventory coaches, and officials throughout the 60-day duration for the food service operations. She wondered if she of both the Olympic and Paralympic Games. could apply the concepts she learned about lean en Some of the other large-scale food service events terprise in her final semester operations management managed by ARAMARK included serving over 340,000 class to this first "real-world" job. motor fans who attended one of the biggest events in Spain last year: the Spanish Formula 1 Grand Prix in QUESTIONS Barcelona. More than 1,100 ARAMARK employees served attendees more than 9,000 fruit dishes, 1. What are the unique aspects of inventory man- 120,000 sandwiches, 40,000 hot dogs, and 40,000 agement in large-scale food services such as cups of coffee during the three-day event. Some spe. ARAMARK's Olympic Games operations? cialty gourmet dishes were also served, such as bar- bequed lamb steak, pumpkin and orange soup, and 2. What lean production concepts can Laura apply in sole rolls with shrimp cream. the above context? What challenges will she face? While preparing for her job interview, Laura had 3. What are the limits to applying lean principles in become aware of the large scale of ARAMARK's food large food service operations such as ARAMARK'S service engagements. However, nothing had prepared Olympic Games operations? TABLE 12.4 Inventory for 2008 Beijing Olympics Food Service Operations To serve a "world menu" of more than 800 recipes throughout the Games requires: 93,000 pounds of seafood 130 tons of meat 38,000 pounds of pasta (dry) 134,000 pounds of rice (about 20 million half-cup servings when cooked) 743,000 (or 232 tons) potatoes 800,000 (or 44 tons) eggs oleh 1 million apples 936,000 bananas . 312,000 oranges 684,000 carrots Nearly 24 tons of onions 50,000 pounds of mushrooms 57,000 pounds of cheese 190,000 loaves of bread bre 5,500 pounds of butter 16,000 pounds of tofu 20,000 heads of lettuce All those ingredients will create a rotating menu of: 320 hot main entre dishes 160 vegetable and potato dishes 128 rice and pasta dishes 400 different dessert, pastry, and bakery items