must match the appropriate innovative type with the appropriate example.

- A. B. C. D. E.	IKEA opens a single store when entering a new country to establish a brand before opening new stores.
- A. B. C. D. E.	Merck purchased SmartCells Inc because it developed a possible new diabetes treatment.
- A. B. C. D. E.	Pharmaceutical companies come up with a new combination of chemicals to treat a medical condition that attracts new buyers.
- A. B. C. D. E.	Apple developed an earpiece that could use wireless technology to receive Bluetooth signals.
- A. B. C. D. E.	Peloton packaged the already existent bicycle, internet, and communication technologies to create a new consumer who otherwise would not buy an exercise bike.
- A. B. C. D. E.	Canon reconfigured a basic large copier to be small and usable on desktops, creating a whole new market of people buying personal copiers/printers.
- A. B. C. D. E.	Downloadable music infringed on compact disk sales.
- A. B. C. D. E.	Digital cameras infringed on cameras that used film and needed to be developed.
- A. B. C. D. E.	Gillette went from a single razor blade to a double blade, and now up to six blades.
- A. B. C. D. E.	Residential washers and dryers are going from top-loading to side loading, which can handle larger