My chosen company is Ikea to start launching their own electric cars (product). All answers should be
Question:
My chosen company is Ikea to start launching their own electric cars (product). All answers should be related to the "product".
1) State your chosen company and new product concept. 2) Identify which retail category would be most appropriate to sell your new product to your consumer target market. Include rationale. 3) Discuss what format of "Non- Store" retailing would be effective to sell your new product to your consumer target market. Provide your rationale. 4) Advertising's goal is to sell the benefits not the attributes of a product. Identify what specific product benefits would be the focus of your advertising message. 5) Identify what advertising appeal(s) would be most effective at communicating your product benefits in your advertising campaign.
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill