Question: My display ads on the Google Ad Network use a $ 1 . 0 0 C P C bid. I believe mobile traffic to be

My display ads on the Google Ad Network use a $1.00CPC bid. I believe mobile traffic to be less valuable, so modifier on mobile ads. In auctions for mobile ads, I effectively am bidding
$0.70CPC
$7 CPM
$70 CPA
$0CPC
My display ads on the Google Ad Network use a $1.00CPC

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