My learn from this topic

1. Understand what is meant by the term Marketing Management Environment.

2. Recognize the main drivers of Marketing Management Environment.

3. Describe the changing nature of the Marketing Management Environment.

4. Understand the terms Marketing Strategies and Plans.

5. Recognize the main drivers of Marketing Strategies and Plans.

6. Describe the changing nature of Marketing Strategies and Plans.

7. Consumer Markets and Consumer Buyer Behavior

8. Understand what is meant by the term Business Markets

9. Recognize the main drivers of Business Markets and Business Buyer Behavior

10. Understand Products, Services, and Brands: Building Customer Value

11.Recognize the main drivers of Products, Services, and Brands: Building Customer Value

12. Marketing Mix.

Question short

summary

1. What do you learn from this topic? Explain by yourself.