Question: My project is on USB bracelets Please approach the project with a real world - manager's mentality. How would you do it if you were

My project is on USB bracelets

Please approach the project with a "real world - manager's" mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet.

  1. There is not a right or wrong format to do the project. Please make sure that your project:
  2. Make sure you touch on all the elements mentioned in the Marketing Plan Outline
  3. EXECUTIVE SUMMARY (should include Mission Statement)
  4. SITUATION ANALYSIS *
  • Market Summary
  • Market Demographics
  • Market Needs
  • Market Trends
  • Market Growth
  • SWOT Analysis
  1. 3. MARKETING STRATEGY
  • Mission *
  • Marketing Objectives
  • Financial Objectives
  • Target Markets

4. FINANCIALS:

  • Break-Even Analysis *
  • Sales Forecast

6. CONTROLS

  • Implementation *
  • Marketing Organization *
  • Contingency Planning
  • Difficulties and Risks
  1. SUMMARY

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