My topic is Apple (Mac Pro)

ECON 207 Fall 2020

Managerial Economics Term Presentation

Suppose you are the manager of one of the following products:

1. Smartphone (such as iPhone, Samsung Galaxy, etc)
2. Social networking website (such as Facebook, Instagram, Twitter, etc)
3. Some other product that is familiar to most students

Make a presentation analyzing how to sustain and improve your companys profit. You should consider (Using a smartphone as an example):

• Market structures: competition from other companies
• Consumers preferences: relationships with existing and potential buyers
• Complementary products with your product (such as operating system, applications, and network providers for smartphones)
• Technology improvements (such as components, network bandwidth, displays, cameras for smartphones)
• Supply chain and manufacturing (cost of goods)
• Any other factors that may affect your profit

Outline of the presentation:

The goals of the presentation are twofold.

First, students are expected to use economics theory to analyze the different factors that may affect your companys profit. Next, students are expected to investigate the current situation in the product which they have been assigned (market share, opportunities, and challenges).

Students are expected to collect and analyze the existing data, then either defend or refute the current marketing strategy of the product. Economic reasoning to the information need to be added to prove your point.

Evaluation:

The presentation will be graded according to four main elements:

1. The level of research used to determine the current conditions in the assigned product.

2. The level of economic reasoning used to reconcile (or not) the current marketing strategy of the assigned product.

3. The proper content on the slides with smooth flow of information and the right amount of words/pictures, etc.

4. Presentation skills, such as ability to capture audiences attention, the tone and manner of speech, etc.

Presentations:

Each team has 30-40 minutes. There will be a 5 minutes Q&A session after each presentation, and the audiences will offer their comments and suggestions.