Name$-$calling: is exactly what it sounds like: using negative words and bad names to create fear and dislike for people, ideas, or institutions. Name$-$calling can be verbal or visual. When done visually, it shows a person or thing in an unflattering way. You can find both kinds of this technique in political cartoons, in political attack ads, and on news tall shows. Ask yourself: Who is being called what? Is there a real connection?