Question: Name: Enhanced Marketing Principles - Chapter 5 - 5 Marks 1 Question Student Number: Upload your submission in Canvas. Question 1 5 Marks Branding expert

Name: Enhanced Marketing Principles - Chapter 5 - 5 Marks 1 Question Student Number: Upload your submission in Canvas. Question 1 5 Marks Branding expert Kevin Roberts says that stories are what bring brands to life and keep them interesting Reference: Pages 142 143 Tim Hortons. Every Cup Tells A Story Tim Hortons uses storytelling to develop interest and consumer commitment to the brand. Explain why brand storytelling is so important to the development of Tim Hortons. Given 2 examples of how Tim Hortons uses storytelling in their advertising/online presence. Do not use the same examples discussed in class

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