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Enhanced Marketing Principles - Chapter 3 - 5 Marks 3 Questions Name: Student Number: Upload your submission in Canvas. Question 1 2 Marks You are the brand manager of a new fruit Juice. You want to conduct primary research to determine if your target group likes the taste of your fruit juice. Recommend the best primary research approach to obtain this information. Explain why you have chosen that approach. Reference: Pages 82-88 Question 2 2 Marks You want to conduct secondary market research to investigate the market size of the running shoe Industry in Canada. Where would you go to obtain secondary information on the running shoe Industry? Explain why this secondary source would be useful to you in searching for market information Reference: Pages 81-82 Question 3 1 Mark Identify one possible ethical issue when conducting market research online, Explain why it would be an ethical issue. Reference: Page 97-98