Question: need a clear clarified answer in simple wording Assignment #4 1. Why is mass marketing unlikely to be a successful strategy? 2. Why is a

need a clear clarified answer in simple wording

Assignment #4 1. Why is mass marketing unlikely to be a successful strategy? 2. Why is a single segmentation base insufficient? 3. Why is segmentation by age or by gender unreliable? 4. Why do firms need to target multiple segments? 5. What are the problems of extending the brand to new segments

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