Need a different perspective for a response post, for the initial discussion post below.

Initial Discussion

$$A firm$$s business$-$level strategy determines its strategic position$$its strategic profile based on value creation and cost$$in a specific product market$($Rothaermel$,2023,$ p$.212).$ A broad generic business strategy focuses on several markets. While a focused strategy focuses on a limited market segment.

The drawbacks and risks of operating in a broad generic market include brand dilution, increased costs, and difficulty adapting to market changes. A broad generic business strategy can stretch a firm too thin, weakening its brand identity. Additionally, the need to invest in multiple markets and product lines increases expenses and complicates the company's ability to respond to market trends effectively. Amazon and Walmart operate within a broad market since they offer a wide variety of products, target a large customer base, and focus on strategies for cost leadership.

A focused strategy enables firms to concentrate on specific market segments, which can enhance brand specialization and customer loyalty. However, this approach also restricts the firm$$s market size, potentially stunting growth. Additionally, a narrow focus makes the firm more vulnerable to market changes, as it relies on a limited customer base. Southwest Airlines operates within a focused strategy because they focus on affordability, convenience, and reliability to dominate the domestic airline market $($Stanke$,2024).$

Blockbuster is an example of a company with a generic business strategy. While Netflix was sending DVDs to customers, Blockbuster believed that its physical stores were sufficient to satisfy customers. Blockbuster overvalued its brand strength and failed to innovate.