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When Laura was on vacation in the Bahamas, she rented a jet ski. She loved it, so, when she returned to Tampa she looked at various types Kawasaki, Yamaha, and Polaris. She spent considerable time evaluating the various alternatives. As she worked through the decision-making process and came closer to a purchase decision, she was confronted by fear of risk that made her move more carefully through her decision-making. There are several types of risk that Laura confronted. Name the types of risk and explain what the risk is associated with