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Subliminal perception deals primarily with: a. motivation. b. action. c. stimulation. O d. needs. Operant conditioning is another word for: a. classical conditioning. b. instrumental conditioning. operational conditioning. d. neo-classical conditioning. C. When a learned response is no longer reinforced to the point at which the link between the stimulus and the expected reward is eliminated, it has reached the point of: a. decay. b. extinction. c. being forgotten. d. reassessment. Customers whose experience exceeds expectations will most likely experience: a. satisfaction. b. delight disappointment. d. dissatisfaction. C. "How we see the world around us' defines: a. sensory receptors. b. adaptation c. sensation. d. perception. 3 It is important to retain customers and keep them highly satisfied for several reasons, except: a. it is usually more expensive to win new customers than to keep existing ones. O b. to avoid negative word-of-mouth. a satisfied customer is a repeat customer. d. satisfied customers will endure unsatisfactory service from a company but will feel obligated not to switch to a competing brand C