Need help coming up with ideas for my writing assignment. here is the requirements. For this assignment I want you to focus on companies that have a very focused marketing segmentation strategy. These companies are typically niche marketers. These companies might target children, teens or seniors. In many cases they target serious users of the product. Every hobby today is a niche market. Try to define the target market using both demographic and psychographic variables. Secondly what is the product they are offering to this niche and thirdly how do they reach this target market.