need help on choosing a topic that would have enough information for this criteria. an outline or layout of paper would also be helpful.

Integrated Marketing Communications When researching and writing, focus your effort on finding out about the firm and its web presence. Assess and evaluate its digital marketing activities and efforts. Topics in the textbook can guide your research and writing. Conduct appropriate research about the firm. You may add published images or marketing ads to support your discussion. The goal is to identify recommendations for their digital marketing programs. You may use a combination of text and images/pictures (no more than 3 images) in your papers. Project paper: Technical details 1. At least 15 pages in length, with 1" margins all sides, in 12 pt. Times New Roman font, entire paper double spaced 2. Have a cover page (including name of paper, course, date, university, professor name) 3. Contain a well-composed, appropriate abstract (not an introduction) 4. Contain at least 10 full pages of content 5. Contain APA Level 1 headings to separate sections and content in the paper: such as Introduction, Background, Research, Conclusions, Recommendations. 6. Contain at least 10 scholarly sources as citations (either basic or direct quotes) 7. Adhere to APA (current edition) guidelines 8. No more than 5 lengthy direct quotations 9. May or may not contain tables or brief figures (no more than 3). 10. A reference list that contains all cited sources in the paper and nothing more). properly formatted, with each entry fully and properly formatted. Only scholarly sources will be permitted, such as peer-reviewed journals, case studies, the course textbook (total of 3 permitted in the final version), and approved, relevant trade type magazines (e.g., Harvard Business Review)