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Read through this scenario and answer the questions. You worked your way through college while holding down a part-time job, bagging groceries (putting customers' groceries in shopping bags at the cashier checkout counter) at the FreshCo supermarket chain. You liked working in the food industry, and when you graduated, you accepted a position with FreshCo as a management trainee. Three years have passed, and you have gained experience in the grocery store industry and in operating a large supermarket. Several months ago, you received a promotion to a line manager position, that is the post of a store manager at one of the chain's locations. One of the things you have liked about FreshCo is that it gives store managers a great deal of authority in running their stores. The company provides very general guidelines to its managers, but the final say is on the line managers. This means that the top management is concerned with profit making, but how stores get there is up to the line managers. The store employs 70 people, although except for the managers, most work only 20 to 30 hours per week. There are six people reporting to you: an assistant manager; a weekend manager; and grocery, produce, meat, and bakery managers. The only highly skilled jobs belong to the butchers, who have strict training and regulatory guidelines. Other less-skilled jobs include cashier, shelf stocker, maintenance worker, and grocery bagger. Currently, FreshCo enjoys a steady stream of customers as it is the only store within the 10KM radius in this neighbourhood. Besides the grocery chain have managed this marketing zone- the grocery stores well by having an effective plan on how to lead customers to buy more whenever they are in the store. It started with the layout. Customers can find sweet treats and magazine at the checkout counter. This is to encourage some last-minute purchase while waiting to pay. The trick works well with children, who have the pester power to convince their parents to buy the candy. There are also other strategies that are already adopted by the store such as where certain items are placed and free samples. a) As a new store manager at FreshCo, plan TWO (2) strategies that the grocery store can implement in order to improve sales at FreshCo. Provide example for each strategy, (8 Marks) b) Assume that there is a new grocery store across the street of FreshCo. This new store is called Everyday Fresh. In order to ensure that FreshCo has the competitive advantage over Everyday Fresh, conduct the following analysis. Suggest how the findings of each analysis can be applied to the store strategic planning. Environment Analysis (6 Marks) ii) Internal Analysis (6 Marks) (Total: 12 Marks)