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In addition, customers can give feedback using AI technology, and the data analysis is done promptly, thus saving costs. Therefore, artificial intelligence improves target marketing by enhancing customer experiences and providing adequate and timely data on consumer behaviors (Stone et al.,2020). The use of artificial intelligence in target marketing helps provide the customers with accurate product suggestions based on the product recommendation algorithms. With this, the company can effectively place the products accurately in their targeted audience's hands. Artificial intelligence supports customer feedback and increases the responsive mechanism in target marketing. Artificial intelligence helps increase customer loyalty, whereby the college students will be loyal to the company's brand and products. In addition, the customers can get updated information regarding the products and services.

In addition, artificial intelligence provides fast and effective customer service support. As a marketer, it is essential that one develops and offers competent customer support. After running a campaign for the company's products, the targeted customers will often make more inquiries about the products but will not be ready to commit (Rani & Saha, 2021). Artificial intelligence in chatbots impacts how businesses are done, particularly in keeping in touch with customers. Chatbots are improving customer support services and have the potential of boosting sales. In addition, the customers can get more information about the products, thus improving the customer service. Artificial intelligence and human customer service ensure that the customers' inquiries about the products are addressed promptly, making target marketing more effective. Therefore, artificial intelligence technology significantly impacts sales, revenues, and customer support services.