Question: need help with question 4 but they all go together 1) How many impressions are in ten gross rating points (10 GRPs) for each target?

need help with question 4 but they all go together need help with question 4 but they all go

1) How many impressions are in ten gross rating points (10 GRPs) for each target? Show your math ("000 means "in thousands"). Show your math. (6 points) Target Universe ('000) Impressions Adults 25-54 116.82 Women 18-49 62.66 Men 65+ 13.8 2) Your campaign for Kellogg's Frosted Mini-Wheats, positioned as a lightly sweetened whole grain wheat alternative for kids, is primarily targeted to children 6-14. It is hoped kids will request the breakfast "bite size confection from their parents. The secondary target is mothers of young children. The campaign has elements of fun to attract young children, but health overtones directed at mothers. Your campaign results in 300 GRPs for children 6-14, and 240 GRPs for the secondary target, mothers. The reach for the two targets is 85 and 78 respectively. What is the average frequency for each target? Show your math. (4 points) 3) Your target audience is children aged 6-14. Communication objectives for the next media plan call for these minimums: Reach: 80% Average frequency: 6 Calculate the minimum gross rating points required for this set of objectives. Show your calculation. (3 points) 4) In question 3, will all children reached (aged 6-14) get 6 impressions? You need more than a yeso answer. Explain the "why" behind your answer. (4 points) QUESTIONS 5-10 RELATE TO THE PICTOGRAPH BELOW Assume your media plan includes magazine schedule targeted to men age 18-34 A D E F G H Car & Driver GQ DE

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