Question: NEED RESPONSE FOR THESE QUESTIONS 1. How does nostalgia play a role in your purchases? Nostalgia is a fond memory of the past that can

NEED RESPONSE FOR THESE QUESTIONS

1.How does nostalgia play a role in your purchases?

Nostalgia is a fond memory of the past that can be exaggerated to be better than it really was. It also affects the way we consider certain products or services as we project the fond feeling onto the product. Nostalgia can come in the form of childhood snack, old video games, vintage clothing, etc. Covid-19 has led to an increase of nostalgic purchases.

How can companies use nostalgia to their advantage in marketing?

What are some purchases that are nostalgic to you? Do you see yourself purchasing these items only because of nostalgia?

Source:https://www.mikmak.com/blog/how-nostalgia-is-influencing-consumer-purchasing-behavior

2.Do you think high or low involvement products take more persuasion to purchase?

High involvement products take more time as the consumer needs to familiarize themselves with the product whereas low involvement products are self-explanatory. High involvement products tend to be electronics as they take a while to set up. These products show more of the consumer's personality and lifestyle as consumers are willing to put time into the products.

Would high or low involvement products need more advertising to persuade the consumer into buying?

What are some examples or each type of product?

Source:https://www.yourarticlelibrary.com/marketing/high-involvement-products-and-low-involvement-products-involvement-difference/32299

3.Do you feel like emotional contagion might be the best way to market in today's society?

How emotional contagion and humorous marketing worked wonders for Jordan's furniture store. But do you feel like that is the best way to market most products? It is clear that from the moment you enter their store when you are greeted by a smiling employee and see a beautiful environment that they want you to feel happy and entertained and it works. But do you think that this format would work with all products or only some? Or maybe that this may not even be a strategy employed by companies in the near future because of the increase in online shopping?

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