Question: Need to write up a detailed action plan for Amazon based on recommendations Recommendations are this: 1. The first thing that needs to be done

Need to write up a detailed action plan for Amazon based on recommendations Recommendations are this: 1. The first thing that needs to be done is to clean up the toxic workplace atmosphere. 2. Verify that the shipping and handling charges are not too high, so they do not have to pay too much. Need to be similar to this plan

Program Objective: To run a new advertising and promotion campaign for the combined .Jones SurplustAjax Continental retail stores for the coming Christmas Season within a budget of $XX. Program Activities: 1. Identify three best ad agencies for new campaign. 2. Ask three ad agencies to submit a proposal for a new advertising and promotion campaign for combined stores. 3. Agencies present proposals to marketing manager. 4. Select best proposal and inform agencies of decision. 5. Agency,r presents winning proposal to top management. 6. Ads air on TV and promotions appear in stores. T. Measure results of campaign in terms of viewer recall and increase in store sales. Action Steps Responsibility StartEnd 1. A. Review previous programs Lewis 3; Carter 1r12r1 El. Discuss with boss C. Decide on three agencies LEWiS 3: Smith 2F1-2r'3 Lewis 2H1 2. A. Write Specications for ad Lewis 11'1 514'20

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