Never previously known as a computer hardware company, Microsoft decides to enter the tablet manufacturing business, producing the Microsoft Surface.

The manufacturer of Chobani Yogurt decided to open a flagship store in Soho, where customers can order special yogurt creations, such as fig and walnut or cucumber and olive oil. Though it was in the business of manufacturing yogurt for $7$ years, the company never tried to run a restaurant before.

Last week, senior managers in the Post$-$it$$ Note division at $3$M met to determine the best way to handle their product. Regardless of how $3$M positions its other products, Post$-$it Notes will continue to be widely sold at a premium price. The company will continue to develop new Post$-$it products to attract new buyers.

Managers at Annie$$s$,$ a company that makes organic foods, are considering the best ways for the company to position its products after a great IPO. They decide on a focus strategy, targeting sales at people who care about what$$s in their food.