New Product- Normal people strive to become like athletes, and always wonder what they do, and how they do it. Nike is here with a solution, known asFitGen by Jordan which will capture the real-time data of Jordan's (Basketball Player) everyday activities, for instance, the type of exercise he does, how many calories he is burning, etc. The smartwatch will build a community of fitness lovers which shows the top performer (names of the people who match the Jordan routine) across all the smartwatches, which will build engagement among the users. Also, they can share their data on their social media accounts which will create more awareness around the product..

The brand is FitGen

A. IMC Plan:

Communication Objectives for each IMC tool

Reasons (rationale) for the selection of each Communication tool

Execution Plan of each tool (cost, coverage, Media Plan, timing)

B. Presentation

• Please integrate all previous parts into one PowerPoint Presentation.
• Submit the PPT file to the Moodle link.
• Each of the team members must present some of the slides. Only presenting team members get the presentation mark.

Answer rating: 100% (QA)

Creating a complete IMC Integrated Marketing Communications plan and PowerPoint presentation involves several steps Below is an outline to help you st... View the full answer