Question: New technologies can create unexpected problems when it comes to ethics - or at least, problems that marketers have not faced before. The driverless car

New technologies can create unexpected problems when it comes to ethics - or at least, problems that marketers have not faced before. The "driverless" car is one example of such technology, and the reason for which Ford hired an ethicist.

Can you think of other ethical issues that could be raised by technological innovation? In your opinion, what should companies do to address these issues?

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