Question: Nike recently offered a Snapchat Lens that lets users wear the U.S. womens soccer kit virtually. Fans of the U.S. womens national soccer team could

Nike recently offered a Snapchat Lens that lets users wear the U.S. womens soccer kit virtually. Fans of the U.S. womens national soccer team could try on home and away jerseys through an augmented reality filter and then swipe up to purchase it at Nike.com. What factors may have influenced Nikes decision to advertise in this way?

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