NO AI Generated contents PLEASE !!

Please read the following case before answering the questions. Link to the case:

https://drive.google.com/file/d/1-BU_zKt2iOLXmBt7KZx-66IZcnXOALDS/view?usp=sharing

1. Conduct a strategic analysis of the company in the case, and prepare their results based on the present time.
2. Provide evaluation and critique of the company's strategy and performance, and your recommendations for improving its competitive position and financial performance, using supporting analyses as needed.
3. For each action you recommend, show the analyses that led you to that recommendation.

You may need to do some research to update the case to the present time.

Please take your time to read through the case before answering the questions.

Thanks