Not all customer orders can be filled as received. When you are unable to fill an order and must deliver the bad news, you should avoid bad feelings and complications by beginning your message with that also reveals the facts.

How can you build goodwill when announcing a price increase or rate hike?

Demonstrate how the rate change will provide better value, improved features, or more efficiency for the customer.

Explain how the company will benefit from the increase in revenue and the ability to streamline operations in the future.

Emphasize how the cost savings are being passed on to the customer.