Question: Note: Answer all questions Question 1. [Marks: 12.5] a) With appropriate examples, contrast between Integrated Marketing and Internal [3.5] Marketing b) Interpret the risks involved

Note: Answer all questions Question 1. [Marks:

Note: Answer all questions

Question 1. [Marks: 12.5] a) With appropriate examples, contrast between Integrated Marketing and Internal [3.5] Marketing b) Interpret the risks involved in 'Experience Curve Pricing'. [4] c) Company A and Company B sell bicycles of same specifications and features. However, [5] Company B has set the price of a bicycle at 15000 BDT, whereas Company A sells it at 12500 BDT. To justify the pricing, a sales person of Company B states that they have used Perceived Value Pricing. To support his argument, develop a set of attributes Company B might have offered which justified the additional 2500 BDT in their 'Perceived Value Pricing'. Also describe the role of additional factors that might have helped Company B to charge higher than their competitor Company A

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