< Scenario>

You are about to open your business - a restaurant as you have worked as a cook for 10 years and have obtained all recipes for Asian food Therefore, you are going to develop a business plan for your business and for your business loan application As you are establishing a business, you have to design internal policies and procedures and performance objectives too Assume that you are going to open a small restaurant in your city CBD area, and a university and business office buildings are located near your restaurant The following information is given to this assessment, and you must make your business plan in accordance with the given information

Business Name:Oriental spoon

Major products:Asian food dishes

Price range:$10~$22 for food (dished), $3~$10 (drinks/desserts)

Pricing strategy:Market Penetrating Pricing - set a low initial price on products to gain high sales or market share Therefore, it is 10% cheaper than their competitors' price

Selling points:as there are many restaurants that provide similarly priced food, Oriental spoon will provide all Asian dishes in 5 mins from order taking, and the Reward program will be launched to the customers (10 dishes purchases, 1 free dish given) The food (dishes) has more value than its prices and is always fast-cooked as it targets students and business employees

Promotion strategies:at the moment, you have considered using flyers (discounts vouchers)

Level of market competition:Very high as there are more than 10 similar restaurants surrounding your restaurant

Size of the restaurant:320 m2 (hall: 240m2)Use of POS (point of sales) system:Yes

Needs of employment:Yes - approx 5 employees, 3 cooks, 1 supervisor, 1 Customer service manager, 1 marketing manager

Operating hours:7 days a week, 11:30 am to 7:30 pm Capital investment: $100,000

Market Opportunity:2 hotel apartments are under construction and will be completed soon

Goals and Objectives:

Goals: Survive in the market by making a net profit of $200,000 at the end of this financial year

Objectives:

Manage COGS as at 20% of the sales each month

Achieve $2000 weekly sales per serving employees

Achieve sales of drinks/desserts for 20% of total food sales

Achieve average sales of $15 per customer

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

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Business vision

To serve our customers through delicious, quality and valued meals and exceptional quality of our desserts for extraordinary restaurant experience and provide exceptional work experience for our employees, community and environment

Key Occupations

Cooks: Must know Asian foods and their cultures Ideally, 3 years of work experience is required Relevant qualification required

Finance Options

The capital investment is $100,000, and anything more than $100,000 for the initial set up costs and one-month trading costs will be loaned The bank agreed to loan out $400,000 for the business based on approval of the business plan

You are now planning a business plan for your restaurant by completing the following questions

Question 1:

Select all relevant legislation that you must obey to operate your business (PC 11, PE 34, KE 1, 13)

National Employment Standard Awards for employment Workplace health and safety Privacy Act 1988

Australian consumer law

The competition and consumer act 2010

Question 2:

You are now considering your organisational structure From the following organisational structure, which structure is recommended and why? (PC 11)

Tall structure

Flat structure

Question 3:

You are now conducting market requirements for your products According to the Scenario, their selling points are fast-cooked and value for money When considering your pricing strategies, who can be your targeted customers? (PC 12, PE 2, 35, KE 3)

Targeted Customers

Ages Occupations

Reasons that you have selected the ages and occupations

Expected sales per customer

Reasons that you set up for expected sales per customer

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

Legislation/Regulation

Selected

Not Selected

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Question 4:

You have been informed that your competitors are as follows:

Roll'd - Vietnamese Food

Noodle Box Pty Ltd

Sushi Train Australia

The above companies are existing companies, and you must conduct research to answer this question (PC 12, PE 2, 35)

Roll's

Noodle Box

Sushi Train

Question 5:

In your restaurant, you have been informed by the council that a 4-seat table needs 5 m2 How many 4-seat tables can be arranged in the restaurant, and what is the maximum number of customers the restaurant can serve? (PC 13 PE 34, KE 13)

Question 6:

You have identified the following monthly expenses

Expenses ($)

Rent 4,000 Marketing (Social media marketing) 600 Electricity 500 Cleaning materials 300 Water rates 300 Expected salaries 20,000

In addition, when you estimate spending per customer as $15 per customer and the materials for food is estimated as 20% of the selling price, how many customers must you serve to meet the expenses? (PC 13, PE 4, KE 4)

Question 7:

The manager asked you to calculate the required resources for serving employees As you want to obey employment law in Australia, you will allow your employees to work a maximum of 38 hours When 1 employee can serve up to 30 customers per hour, how many employees do you need each day and how many employees in total needed? (PC 15, PE 33)

Competitors

Price range

Major products

Selling points

Strengths

Weaknesses

Total

25,700

No of expected customers

MON

TUE

WED

THU

FRI

SAT

SUN

Operating hours

(Staff working hours)

No of the required employees

600

8 hours

76 hours

600

8 hours

76 hours

600

8 hours

76 hours

700

8 hours

76 hours

900

8 hours

76 hours

450

8 hours

76 hours

450

8 hours

76 hours

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

(Note: Superannuation guarantee is 10% as of 1st July 2021)

Serving employees 1 $2041 $2551

Cooks 3 $2309 $2886

Required:Complete the following table

$3062

$3464

8

Question 8:

From Question 7, you have placed an inquiry to Fair Work Australia about setting appropriate hourly rates for serving employees and cooks You have concluded that you would need 3 full-time cooks for weekdays and another 2 part-time cooks for weekends In addition, those serving employees for the weekends will be hired as part-time employees

For cooks, they need at least a 3-year work experience and for serving employees have no work-experience requirements

The following rates are addressed for cooks and serving employees through discussion with Fair Work Australia Calculate their salaries (PC 15, KE 33 KE 5)

MA000119

Grade

Mon-Fri

Sat

Sun

Total Number of required employees

Employment status

Total Number of employees

Annual salaries

Superannuation

Total

Serving Employee (Mon to Fri)

Serving Employee (Fri to Sun)

Serving Employee (Sat to Sun)

Cook (Mon to Fri)

Cook (Sat to Sun)

Question 9:

Full Time 3

Part Time 1

Part Time 1

Full Time 3

Part Time 2

Your manager requested a meeting with you to establish appropriate Key Performance Indicators for serving employees The manager has emailed you with the following KPIs, and you must select appropriate ones (PC 14, PE 4, KE 4 KE 5)

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

9

Key Performance Indicators

Selected/Not Selected

Greet the customers within 20 seconds from their entry Guide add-on sales to the customers Work hard as soon as shift started Less than 2 unexpected leaves per quarter

Weekly target sales of $2000 Positive interactions are displayed with team members as and when required

Treats all customers and colleagues from all cultural groups and backgrounds with respect

Clearly communicates with internal and external customer, demonstrates respect in all interactions

Reports all near misses, incidents and accidents immediately

Question 10:

You have been approached by the manager to set up performance measurement processes for the business operations From the following table, select all relevant performance measurements for your business (PC 14 PE 36, KE 4)

No of customers visit per day Sales per serving employee No of complaints received Food wasted per food purchased Sales per available seats per hour Return on assets

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

Receive no more than 3 complaints per week

Guide all payments options

Clean the table as soon as the customer leave

Receive 2 complimentary feedback from the customer per week

No personal talking while working

Displays positive body language in all interactions with customers

Responds to on-the-spot customer complaints and manages and rectifies issues within scope of authority

Ensure working area is left in good working order, stocked and ready for the next person's shift commencement

Any hazards or risks identified are immediately reported to the manager

Performance Measurement

Selected/Not Selected

Sales turnover

Total Labour cost percentage

No of absenteeism/no shows

Sales per customer

Return on investment

Production time per dish

January March May July September November

Required:

24000 5280 25000 5500 26000 5720 27000 5940 28000 6160 29000 6380

29280 1952 30500 2033 31720 2115 32940 2196 34160 2277 35380 2359

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Question 11:

You have set up the following targeted monthly sales as follows and are required to inform the relevant stakeholders to achieve the targeted monthly sales

Month	Expected sales	Total ($)	Expected no of customers
Food ($)	Drink/Dessert ($)

February

24000

5280

29280

1952

April

25000

5500

30500

2033

June

26000

5720

31720

2115

August

27000

5940

32940

2196

October

28000

6160

34160

2277

December

29000

6380

35380

2359

Provide all relevant stakeholders to achieve the targeted sales and explain how to inform the targeted sales to the stakeholders (PC 21, PE 5, KE 3, 4)

Question 12:

You are now required to develop a business plan for your restaurant

Required:

You are required to use the information from the Scenario and from your answers from Question 1~9, to complete the following table to make the business plan summary (PC 16 PE 1, 2, 31, 32, 35, 36, 37 KE 11, 12, 2)

Business Plan Summary

The Business

Business Name: Business Structure: ABN: Business Location: Date Established: Business Owner(s): Relevant Owner Experience: Products/Services:

The Market

87 158 686 956 [The date you start your assessment]

A20047 Business Planning | BSB60420 Advanced Diploma of Leadership and Management | Assessments v1.2 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2021

Target Market: Competitors Analysis: Marketing Strategy:The FutureGoals/Objectives:Business Mission:

Finance:

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