NOTE: ATTEMPT ALL QUESTIONS. ALL QUESTIONS CARRY EQUAL MARKS. MOROVER, PLAGARISM IS NOT ACCEPTED. STUDENTS HAVE TO ANSWER IN THEIR OWN WORDS WITH THE SUPPORT OF EXAMPLES IN ALL QUESTIONS.

Answer the following questions.

Q. No.1 Father of marketing Philip Kotler says; marketing is social and managerial process. Elaborate this statement. Also discuss the different characteristics of Goods and Services with examples. (6)

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Q. NO.2 Micro and Macro Environmental forces create opportunities as well as threats for business and commercial organizations. Elaborate this statement. Also discuss the techniques to eliminate hazards and improves openings from these forces and means to overcome fears.(6)

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Q.NO.3 Write a concluding note on the following: (6)

1)Marketing Process

2)Types of consumer buying behavior

3)Product life cycle

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