Note :- Don't provide handwriting , This is very important documents for solving . please solve it with vast discussion with reference link .

Discussion Questions (100 points) 1. In Chapter 1, we introduced the providers of market research as the below figure shows, please indicate McKinsey belongs to which category (or categories) and explain why. (10 points) Providers of market research Internal External Limited service Syndicated data Segment specialists Field service Specialized service Fig. 1.1 The providers of market research 2. Please describe "The Market Research Process" of this survey (Chapter 2). (20 points) 3. What are the units of analysis of McKinsey's survey (Chapter 3)? Explain your answer. (10 points) 4. Please summarize the information of sample and measures of this market survey (Chapter 3). (10 points) 5. In this market survey report, what kind of data source it applied (primary vs. secondary data, or both, Chapter 4)? Elaborate how it used your proposed data source(s). (20 points) 6. What are the key insights you get from this market survey report? (20 points) 7. Please indicate the highlights and drawbacks of this market survey and propose your suggestions for improvement. (10 points) 2 Full service Customized services Discussion Questions (100 points) 1. In Chapter 1, we introduced the providers of market research as the below figure shows, please indicate McKinsey belongs to which category (or categories) and explain why. (10 points) Providers of market research Internal External Full service Limited service Syndicated data Customized services Segment specialists Field service Specialized service Fig. 1.1 The providers of market research 2. Please describe "The Market Research Process" of this survey (Chapter 2). (20 points) 3. What are the units of analysis of McKinsey's survey (Chapter 3)? Explain your answer. (10 points) 4. Please summarize the information of sample and measures of this market survey (Chapter 3). (10 points) 5. In this market survey report, what kind of data source it applied (primary vs. secondary data, or both, Chapter 4)? Elaborate how it used your proposed data source(s). (20 points) 6. What are the key insights you get from this market survey report? (20 points) 7. Please indicate the highlights and drawbacks of this market survey and propose your suggestions for improvement. (10 points) 2