(Note: I chose Apple company before. Please answer these Questions for Apple.)

Question 4-1

Identify which channel and intermediaries will provide the best coverage of the target market for the market-leading company in any industry of your own selection.

Question 4-2

Rank the four customer service factors (time, dependability, communication, and convenience) from most important to least important from customers' point of view in any industry of your own selection.

Question 4-3

Identify concrete actions to improve upon the most important service factor(s) based on the ranking results in question 4-2.