Note: Please dont use AI tool like ChatGPT or any internet sources for the answers Explain the types of roles of marketing research that are critical for businesses and examine how research can be used bybusinesses to better understand their consumer and their behavior.

Provide an introduction the topic area.

Explain the value of market research for business with examples.

Explain macroeconomic factors and provide an examination of social and technological factors with examples. Examine qualitative and quantitative research methods in detail.

Expain consumer behaviour and provide examples

Provide a conclusion