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Retailer A: Dillard's inc. Retailer B: JCPenney

Tasks: 1. Variety: Using a computer, list all major product categories available on Dillard's website and evaluate how well this level of variety serves Dillard's target consumer segments in terms of age, gender, income, education, social class, lifestyle, personality, visit occasions, visit rate, loyalty status, ect.

2. National and private-label brands: Using a computer, list major National brands offered on Dillard's website and evaluate how well those National brands serve Dillard's target consumers identified above.

3. Assortment: in Dillard's website, you will choose a specific product categorie e.g., women's jeans or men's shoes and then a National brand in that category. Calculate the assortment level that is the number of SKUs of the National brand in the category. You will also describe what Assortment factors e.g., price level, fabric type, color that you used for your Calculation. This should based on the number of SKUs of the National brand.

For Retailer B: JCPenney You will basically do the same thing you do for Retailer A: Dillard's inc.

C. Differences You will describe at least two meaningful differences between Retailer Dillard's merchandise management and Retailer JCPenney's merchandise management and provide reasons for each difference.. This should be a paragraph with 5 lines or more.

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Topic: Online Retailing Comparison Retailer A: Dillard's inc Retailer B: JCPenney 4. Comparison of Merchandise ( 2 pages) [Section 4 Tip: This section should be based on your observations and analysis of the retailers' websites (not their smartphone apps) accessed with a computer (not with your smartphone).] (Section 4 Tip: Variety and assortment are covered on p. 33 of the textbook.) a. Retailer A 1) Variety (List all major product categories available on Retailer A's website. Then, evaluate how well this level of variety serves Retailer A's target consumers identified in Section 2.) 2) National and private-label brands (List major national brands offered on Retailer A's website and evaluate how well those national brands serve Retailer A's target consumers identified in Section 2.) (If private-label brands are offered on Retailer A's website, list them and mention which national brand(s) they compete with. If private-label brands are not offered, suggest in which categories Retailer A should offer its private-label brands and why.) 3) Assortment [Choose a specific product category (e.g., women's jeans) and then a national brand in that category. Then, calculate the assortment level (i.e., the number of SKUS) of the national brand in the category. Describe what assortment factors (e.g., price level, fabric type, color) you used for your calculation. You must show your calculation for the number of SKUs of the national brand.] (Tip: An example is illustrated on p. 288 of the textbook.) b. Retailer B 1) Variety (List all major product categories available on Retailer B's website. Then, evaluate how well this level of variety serves Retailer B's target consumers identified in Section 2.) KT 3210 Fall 2022 2) National and private-label brands (List major national brands offered on Retailer B's website and evaluate how well those national brands serve Retailer B's target consumers identified in Section 2.) (If private-label brands are offered on Retailer B's website, list them and mention which national brand(s) they compete with. If private-label brands are not offered, suggest in which categories Retailer A should offer its private-label brands and why.) 3) Assortment [Choose a specific product category (e.g., women's jeans) and then a national brand in that category. Then, estimate the assortment level (i.e., the number of SKUs) of the national brand in the category. Describe what assortment factors (e.g., price level, fabric type, color) you used for your calculation. You must show your calculation for the number of SKUs of the national brand.] (Tip: If possible, choose the same product category and the same national brand you chose for Retailer A and compare the numbers of SKUs between Retailer A and B. c. Differences [Describe at least two (2) meaningful differences between Retailer A's merchandise management and Retailer B's merchandise management. Provide your reasons for each difference. This should be a paragraph with 5 lines or more.]