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Topic: Online Retailing Comparison Retailer A: Dillard's inc Retailer B: JCPenney 7. Comparison of Pricing ( 12 pages) [Section 7 Tip: This section should be based on your observations and analysis of the retailers' websites (not their smartphone apps) accessed with a computer (not with your smartphone).] [Warning: If you write this section based on reports available online (not based on your own observation), you will lose up to 15 points for this section.] (Warning: In this section, you must apply both pricing strategies and pricing techniques covered in Ch. 13 of the textbook.) a. Retailer A 1) Overall pricing strategy (Describe Retailer A's overall pricing strategy.) 2) Pricing technique 1 (Describe a pricing technique used on Retailer A's website with a specific example from the website.) 3) Pricing technique 2 (Describe a second pricing technique used on Retailer A's website with a specific example from the website.) 4) Pricing technique 3 (Describe a third pricing technique used on Retailer A's website with a specific example from the website.) 1) Overall pricing strategy (Describe Retailer B's overall pricing strategy.) 2) Pricing technique 1 (Describe a pricing technique used on Retailer B's website with a specific example from the website.) 3) Pricing technique 2 (Describe a second pricing technique used on Retailer B's website with a specific example from the website.) 4) Pricing technique 3 (Describe a third pricing technique used on Retailer B's website with a specific example from the website.) c. Differences [Describe at least two (2) meaningful differences between Retailer A's pricing and Retailer B's pricing. Provide your reasons for each difference. This should be a paragraph with 5 lines or more.]