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Topic: Online Retailing Comparison Retailer A: Dillard's inc Retailer B: JCPenney 5. Comparison of Product Presentation ( 2 - 3 pages) (Section 5 Tip: This section should be based on overall observation and analysis of many products in multiple product categories for each retailer. Do not focus on only one product per retailer for this section.) (Section 5 Tip: Do not describe how departments, categories, and subcategories are organized on a website in this section. This is a website structure issue and should be covered in a. Computer Experience under Section 3.) a. Product Presentation on Websites 1) Retailer A [Describe presentation of product information in terms of (1) types and amounts of specific product information, (2) usage of font size and color, and (3) overall layout of the product information. This should be a paragraph with 5 lines or more.] [Describe presentation of photos and videos in the following areas: (1) types of photos (e.g., product alone, with a model, front, side, back), (2) number of photos available, (3) sizes of photos, (4) color quality and resolution of photos, (5) availability of videos and average length, and (6) evaluation of the effectiveness of photos and videos. This should be a paragraph with 5 lines or more.] [Describe presentation of product reviews in the following areas: (1) types of product reviews available (e.g., stars, average rating, verbal reviews), (2) average number of verbal reviews available per product, (3) average length of verbal reviews, and (4) helpfulness of product reviews on the website. This should be a paragraph with 5 lines or more.] [Tip: This should be based on Retailer A's website accessed with a computer (not with your smartphone).] 2) Retailer B [Describe presentation of product information in terms of (1) types and amounts of specific product information, (2) usage of font size and color, and (3) overall layout of the product information. This should be a paragraph with 5 lines or more.] 3210 Fall 2022 [Describe presentation of photos and videos in the following areas: (1) types of photos (e.g., product alone, with a model, front, side, back), (2) number of photos available, (3) sizes of photos, (4) color quality and resolution of photos, (5) availability of videos and average length, and (6) evaluation of the effectiveness of photos and videos. This should be a paragraph 5 lines or more.] [Describe presentation of product reviews in the following areas: (1) types of product reviews available (e.g., stars, average rating, verbal reviews), (2) average number of verbal reviews available per product, (3) average length of verbal reviews, and (4) helpfulness of product reviews on the website. This should he a naragranh with 5 lines nr mnre 1 (3) average length of verbal reviews, and (4) helpfulness of product reviews on the website. This should be a paragraph with 5 lines or more.] [Tip: This should be based on Retailer B's website accessed with a computer (not with your smartphone).] 3) Differences [Describe at least two (2) meaningful differences between Retailer A's product presentation and Retailer B's product presentation on their websites. Provide your reasons for each difference. This should be a paragraph with 5 lines or more.] b. Product Presentation on Smartphone Apps 1) Retailer A (Describe how Retailer A's product presentation on its app is different from that on its website. This should be a paragraph with 5 lines or more.) 2) Retailer B (Describe how Retailer B's product presentation on its app is different from that on its website. This should be a paragraph with 5 lines or more.) (Tip: due to smaller screen size, product presentation on an app cannot and should not be the same as that on a website.)