Note $$ the last question $$What value did you derive from this Application Paper?$$ if not answered minus $10$ points will be deducted from this assignment.

Your Name

Product or Service

Also make sure you add the Product, Business or Service you are working on for this Application Paper.

Questions and Data Points

Your Answers Here

Describe your product or service. Please be complete.

Include pictures or sketches if desired. No need to add another document just cut & paste them here:

Questions and Data Points

Your Answers Here

Of the types listed below, which classification of consumer or business products does your product or service fit into and why?

CONSUMER PRODUCTS

Pages $179-180$

Convenience

Shopping

Specialty

BUSINESS PRODUCTS

Pages $134-136$

Major Equipment

Accessory Equipment

Raw Materials

Components Parts

Process Materials

Supplies

Business Services

Which Branding strategy do you plan to use? $($Manufacturer vs$.$ Private$)?$

Why is that the best for this product?

Pages $185-186$

What Branding strategy $($Individual vs$.$ Family$)$ will you use?

Why is that the best for this product?

Pages $186$

Which category of adopters are you focusing on in the diffusion process?

Why are they the best for this product?

Pages $203-205$

What stage of the product life cycle is your product in$?$

Why is it in that stage?

What unique challenges does being in that part of the lifecycle imply?

Pages $205-208$

What concepts from the service marketing apply to your product or service? Why?

$($Remember even if you are selling a product there is always a service that is applied$)($Chapter $12)$

Is there any other material from Chapters $10,11,12$ that you feel pertinent in defining your product?

What value did you derive from this Application Paper?