Now that the product has been selected, the team needs to develop a product concept that will appeal to consumers.

The basic formula for the cream does not have a scent. The team feels the product would sell better if a plant extract or scent was added to the formula, but doesn$$t take away from the effectiveness of the cream.

Based on this desire, the team has come up with three product concepts for the anti$-$aging cream. Before you decide on a concept, they want to do product testing, which is the next phase in the product development process. The team has decided that focus groups with potential customers that fit the three different concepts will be conducted for product testing. Choose the product concept that you think will test the best.

Select an option from the choices below and click Submit.

Mass appeal product: This concept would appeal to the everyday man or women, and would be sold at a discounted price at drug stores and discount retailers. Due to low cost considerations, a lavender essence would be added to the product for mass appeal.

Premium product: This concept would appeal to affluent women and project the allure of prestige for the product. The product would only be sold in upscale retail locations. Exotic plant extracts from Brazil would be added to the product to create a natural, organic product.

Mid$-$tier product: This concept would appeal to career women and men, and would be sold at department and specialty beauty locations. This product needs to appeal as a unisex product, or else have both a men's and a women's line in different packaging, sold at the same location.